₹2 Lakh. One Message.
15-Minute Response.
Medhanta: B2B Advertising Revenue, India
Response SLA
15 Mins
from enquiry to human response
Conversion
₹2,00,000
revenue from a single lead
Integration
Salesforce
direct API synchronization
The Challenge
The Solution
WhatsApp API
Moved from personal phones to the official WhatsApp Business API for centralized lead intake.
15-Min SLA
Implemented automated routing and Slack notifications to ensure every lead is touched in under 15 minutes.
Salesforce Sync
Direct API integration ensuring every WhatsApp interaction is logged against a Salesforce Lead record.
Data Pipeline Architecture
WhatsApp Enquiry
Customer messages official API
Ingestion Gateway
Sub-second lead routing & validation
Salesforce CRM
Lead logging & attribution tag sync
Slack/Call Alert
Instant notification with context
The Result
A single lead enquired about advertising. The system qualified them, routed them to a senior salesperson, and notified them via Slack within 180 seconds.
Deal Value
₹2,00,000
Cycle Time
72 Hours
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