Custom IntegrationZapier-Free.
Zapier-Free.
100% Reliable Lead Sync.
Architecture: Meta Ads → Salesforce API
Data Loss
0%
guaranteed delivery with DLQs
Architecture
Direct
no third-party middleware (Zapier)
Visibility
100%
end-to-end attribution tracking
The Problem
Using Zapier or Make to sync Meta leads to Salesforce is fragile. If a field mapping changes, or a token expires, leads are lost silently. Furthermore, tracking original UTM parameters and lead source attribution through these tools often result in "Source: Zapier" instead of the actual ad campaign data.
The Architecture
Meta Webhook
Direct ingestion from Meta's leadgen webhooks for real-time capture.
Bull Queues
Redis-backed queuing ensures that even if Salesforce is down, the lead is retried until successful.
Salesforce REST API
Custom field mapping and deep attribution logic pushed directly to Salesforce records.
The Core Benefit
Eliminating Zapier doesn't just save $50/month. It eliminates a failure point that could cost thousands in lost leads.
- Direct OAuth Authentication
- Retries on Salesforce 503 Errors
- De-duplication at the Ingestion Layer
- Preserved Meta Lead Source Data
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