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Case Study

Case Study: Closing ₹2 Lakh Media Buying Deals via WhatsApp

May 2026 6 min read

Executive Summary (TL;DR)

Medhanta captured high-intent media buying inquiries by implementing a sub-15 minute response SLA on WhatsApp, coupled with automatic CRM routing. The result was a ₹2 Lakh deal closed through a single conversation.

The system didn't close the deal. The salesperson did. But the system made sure the salesperson was there at the right moment.

Company
Medhanta
Outcome
₹2 Lakh Deal
Speed
< 15 Minute SLA

The Situation

A user from Medhanta was interested in advertising with a brand. They came in through WhatsApp, the default communication layer for high-intent inquiries in the region.

The Result

Because the right salesperson was in the conversation within 15 minutes — with full context, a score, and a routing rule behind them — the deal closed. ₹2 lakh in media buying revenue from one WhatsApp conversation.

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